Family impersonation

Call the old number before you trust the new one.

A message from an unknown number claims to be your son, daughter or a friend whose phone is lost or broken, then turns the chat into an urgent request to pay a bill or send money.

10 minute readPublished 13 October 2026Updated 13 October 2026Sources reviewed 13 October 2026Individuals and families
In this guide 10 sections

At a glance

The short version.

Watch for

  • A message from an unknown number saying it is your son, daughter, relative or friend, with a lost or broken phone
  • A reason they cannot use their own banking — so could you pay a bill or transfer money for them?
  • Pressure to pay today, or a request to keep it between the two of you

Already acted?

Call your bank straight away using the number on your card or its official website — in the UK you can also call 159 — and say the payment was a scam.

See every recovery step

What is changing now

The current pattern.

Official guidance describes the same short script. Take Five, the fraud-awareness campaign run by UK Finance, uses it as a worked example: a text from a new number, apparently from a son, says he has lost his phone, cannot get into his mobile banking and urgently needs to pay a bill. In August 2023 New Zealand’s National Cyber Security Centre warned of a text campaign in which the ‘child’ said their phone was damaged and, once someone replied, asked for bank or card details to buy a new one. The US Federal Trade Commission warns that the same kind of request can come by message from someone claiming to be a friend rather than a relative.

How it works

How the scam unfolds.

It starts with a short message from a number you do not recognise. The sender opens with ‘Hi Mum’ or ‘Hi Dad’, or simply says it is your son or daughter, and explains the unfamiliar number before you can question it: the old phone was lost, broken or dropped, and this is the new one. At this stage the message asks for nothing except a reply.

Once you reply, the conversation turns to money. The new phone supposedly cannot get into mobile banking yet, so could you pay an urgent bill for them? Other versions ask for your bank or card details to buy a replacement phone, and fake-emergency scams more generally favour payment methods that are hard to reverse, such as payment apps and gift cards. Paying ‘their’ bill means sending money to account details supplied in the chat — not to your relative.

Everything the scam needs happens inside the new conversation. The scammer controls the number, the story, the tone and the excuses for not talking, so nothing in that chat can confirm who is typing. A call to the number you have always used, or a word with someone close to the person, steps outside it. The same check works for the friend-in-need version, where the message claims to come from a friend rather than a relative.

Warning signs

Reasons to stop and verify.

  • A message from an unknown number saying it is your son, daughter, relative or friend, with a lost or broken phone
  • A reason they cannot use their own banking — so could you pay a bill or transfer money for them?
  • Pressure to pay today, or a request to keep it between the two of you
  • Bank details in someone else’s name, or a request for your own bank or card details
  • A greeting such as ‘Hi Mum’ or ‘Hi Dad’ that avoids names and details you could check
  • Excuses for not talking on the phone, when a short call would settle everything

Spot the signs

What it can look like.

Highlighted phrases are warning signs; the numbered notes explain each one.

Messaging app

+44 7700 900417 (warning sign 1) · not in your contacts

Hi Dad, it’s me. Smashed my phone so this is my new number (warning sign 2)

YouOh no! Are you OK?

Yeah fine, just a pain. My banking app won’t let me log in on the new phone yet (warning sign 3) and I’ve got a bill due today

Could you pay it for me? I’ll send it back tomorrow. £640 to D. Ashworth, Northmoor Bank (warning sign 4)

YouLet me ring you first.

Can’t talk right now, the speaker’s broken on this one. (warning sign 5) Can you do it now please? It has to go today (warning sign 6)

  1. A number you have never seen

    The message claims a family identity from a number with no history with that person. Nothing in the chat itself can prove the two belong together.

  2. A ready-made reason for the new number

    A smashed or lost phone explains the unfamiliar number and quietly discourages you from trying the old one — which is exactly the check to make. Notice, too, that no name is used: the greeting works on any parent.

  3. Their problem becomes your payment

    A banking app that ‘won’t work yet’ is the reason you are asked to pay instead. It is the same story the UK’s Take Five campaign uses as its example of this scam.

  4. Someone else’s account

    The money would go to a name and bank you have never dealt with, not to your son. Once it has gone, your best chance is telling your bank quickly.

  5. No chance to hear their voice

    A broken speaker keeps everything in text, where anyone can copy a familiar style. A real son can wait while you ring his usual number.

  6. A same-day deadline

    ‘It has to go today’ makes checking feel like a delay you cannot afford. A two-minute call to the number you already have matters more than the deadline.

Call the number you already have for your son before you pay anything. If he answers on his old phone, you have your answer. If he doesn’t, ask someone close to him — but don’t pay from this chat.

Composite example: names, numbers and “.example” addresses are fictional.

Worked example

A realistic pattern, separated into evidence.

This composite example is educational. It does not describe a real person or reproduce a live malicious message.

Composite scenario

A dropped phone and a rent payment that cannot wait

  1. 01
    The opening

    Helen receives a text from an unknown number: ‘Hi Mum, it’s me! Dropped my phone in the bath so this is my new number.’ Her daughter Amy is away at university, and the message sounds like her — casual, slightly apologetic, signed with a kiss.

  2. 02
    The escalation

    After a few friendly messages, ‘Amy’ says her banking app will not work on the new phone until it is verified, and her rent is due today. She sends a landlord’s name and bank, asks Helen to pay £780 and promises to pay her back on Friday. When Helen offers to ring, the reply says the microphone is broken and Amy is in a lecture.

  3. 03
    The decision point

    Nothing in the chat links the new number to Amy. A casual tone and a believable story are easy to write. What matters is the combination: a new number, a payment to someone else’s account, a same-day deadline and an excuse for not speaking.

Independent verification

Test the request without using its evidence.

These checks deliberately move the decision away from the person, link, number or account that introduced the request.

  1. 01

    Call the number you already have

    Use the number saved in your phone before this message arrived, not the new one. If they answer on the phone that was supposedly lost or broken, the story is false. Take Five’s advice is simple: speak to them directly before you transfer anything.

  2. 02

    Ask someone close to them

    An unanswered call proves nothing either way. Contact another relative, a partner, a housemate or a close friend, even if the message asked you to keep it quiet.

  3. 03

    Ask what only they would know

    If you reply at all, ask a question a stranger could not answer from social media, or for your family’s agreed code word. A vague, wrong or offended answer tells you to stop; a right one still means calling before you pay.

  4. 04

    Check where the money is going

    Even after you have spoken to them, look at the destination. If they really need help, you can pay the company directly through its own website or app, or send money to an account you already know is theirs.

Prevention

Make the next attempt harder.

  1. 01

    Agree a family money rule

    Decide together that any request for money from a new number is checked with a call to the old one, however urgent it sounds. Saying it in advance — ‘if I ever ask from a new number, ring me first’ — makes the check feel normal rather than rude.

  2. 02

    Choose a family code word

    The FBI recommends creating a secret word or phrase with your family to verify their identity. Agree it in person, keep it off social media and messages, and use it as an extra check rather than a replacement for a call.

  3. 03

    Keep a second contact for each person

    Save numbers for your children’s partners, housemates or close friends, and give your family a second contact for you. When a phone really is lost, there is still someone you can ask.

  4. 04

    Limit what strangers can see

    Check privacy settings and think about what is public: family names, nicknames, where your children study or work, and travel plans. Take Five warns that criminals use information shared online to make their scams more convincing.

If you already acted

Protect access and contact the real provider.

  • Call your bank straight away using the number on your card or its official website — in the UK you can also call 159 — and say the payment was a scam.
  • Tell your bank if you shared card or account details, even if no money has left yet, so it can protect the account.
  • Send nothing more and stop replying, whatever new emergency or ‘repayment’ story arrives.
  • Report it: in the UK, to Report Fraud at reportfraud.police.uk or on 0300 123 2040; in Scotland, to Police Scotland on 101. Forward the original text to 7726, or block and report the number in the messaging app.
  • Keep the messages, the number and the payment details, and tell your real relative or friend what happened so the rest of the family can check any similar message.
Step-by-step recovery by situation

Common questions

Short answers to real doubts.

What is the ‘Hi Mum’ scam?

It is a message from an unknown number that claims to be your son, daughter or another relative — or a friend — whose phone is lost or broken. Once you reply, it moves to an urgent request: pay a bill, transfer money or share your bank or card details. It arrives by text or in messaging apps, and the same script is used with ‘Hi Dad’ and other openings.

I replied but didn’t send any money. What should I do now?

Stop replying, and do not send money or share bank or card details. Check with your relative on the number you already have. New Zealand’s National Cyber Security Centre notes that receiving the text alone does not put you at risk, but responding can increase it, so be wary of any follow-up messages. In the UK you can forward a suspicious text free of charge to 7726, and in a messaging app you can block the number and use the app’s reporting feature.

What if they send a voice note or ring me?

A voice that sounds right is not proof on its own. The FTC warns that with a short audio clip and a voice-cloning program, a scammer could call and sound just like a family member. Use the same test as for a text: end the conversation and contact them on the number you already have.

How AI voice impersonation works

I’ve already sent money. Can I get it back?

Possibly, but speed matters. Contact your bank straight away using the number on your card or its website — in the UK you can also call 159. New Zealand’s National Cyber Security Centre notes that the sooner you tell your bank, the more likely it can reverse the charges and potentially stop future payments the scammers may have set up. Then report the scam to the police or your national fraud-reporting service.

What to do if you paid

Sources

Official guidance used for this article.

Stop & Verify summarises these sources for general education. Reporting routes and legal protections vary by location.