Scams by type

Email scams: the sender name is a costume.

A display name, a logo and a signature cost nothing to copy, which is why email remains one of the most common routes for scams. A phishing email wants you to sign in on a fake page, open an attachment, call a fake support number, pay a changed invoice or panic about a threat.

Look past what the email shows to what it asks. If it wants a login, a payment, a phone call or a download, go to the service yourself instead of through the email. The guides below cover the patterns we see most.

11 guides · Updated 13 October 2026

The guides

Choose the one that matches.

Each guide shows a realistic example with the warning signs marked, how to verify the contact without using its details, and what to do if you already acted.

Rental scams6 minute read

Shopping and services

Rental-listing and deposit scams

Copied photos, below-market prices and remote-landlord stories create pressure to pay or share identity documents before a property is genuinely available.

Recovery scams6 minute read

Money and impersonation

Refund and scam-recovery fraud

People who have already lost money are targeted again by fake investigators, recovery agents and officials who promise guaranteed results for a fee.

Gift card payments9 minute read

Money and impersonation

Gift card payment demands

Fake officials, support staff, bosses, prize organisers and online partners tell different stories but ask for the same thing: the numbers and PINs from gift cards, which can be spent without the card and are hard to recover.

Tickets and travel9 minute read

Shopping and services

Ticket, holiday and booking scams

Sold-out events, holiday deals and travel disruption give scammers a reason to rush you — through resale posts, copycat sites, fake helplines and booking messages that ask you to pay or ‘re-verify’ a card.

Prize and lottery scams9 minute read

Money and impersonation

Prize, lottery and giveaway scams

A message says you have won a lottery, prize draw or giveaway, then asks for a fee, ‘tax’ or your bank details before anything can be released.

What they have in common

Signs that come up again and again.

  • A display name that says one organisation while the address or link points somewhere else
  • An urgent problem with an account, a payment, a delivery or a subscription
  • An invoice or renewal you don’t recognise, with a phone number to ‘cancel’
  • A request to change bank details or to make an unusual or confidential payment
  • An attachment or sign-in link you were not expecting
  • A claim that you have been hacked or recorded, with a demand for payment

What to do

Three moves that work every time.

  1. Don’t use its links, numbers or attachments

    Everything inside the email is supplied by the sender. Treat links, phone numbers and attachments as unverified.

  2. Go to the account yourself

    Sign in through the official app or an address you type, or check your bank statement. If a supplier changed bank details, confirm by phone on a number you already hold.

  3. Report it, then delete it

    Use your email provider’s report-phishing option, and your national reporting address where there is one.

Practise the pause

What would you do?

Try a realistic scenario before it happens for real. Choose a response and see why it helps or hurts.

Common questions

Short answers.

Is it dangerous just to open a scam email?

Opening and reading an email is not usually the problem. The risk comes from clicking links, opening attachments, replying or calling a number in it. Keep your device and email app updated, report the message and delete it.

How can I check where a link really goes?

On a computer, hovering over a link shows its real address; on a phone, a long press usually does. Then read the part of the address that decides who controls the site — our exercise shows you how.

Practise reading web addresses

The email came from a real address I know. Can it still be a scam?

Yes. Accounts can be taken over, and criminals sometimes reply inside a genuine email thread. If the request involves money or bank details, confirm it by phone on a number you already have.

Business email compromise

Sources

Official guidance used on this page.